Rihanna Shaves Her Head In Bold Move After Launching New Hair Care Line

Highlights

Rihanna debuts natural hair to counter wig backlash - authenticity matters in promoting Fenty Hair products.
Fenty Hair launch on June 13 will focus on strengthening and repairing all hair types - fans eager for details.
While fans eagerly await new music from Rihanna, her focus remains on expanding her successful business ventures.

Rihanna showed off a bold new hairstyle after launching her hair care line, a move that seems fitting for the fashion-forward star. However, her newly buzzed may have been motivated by criticism, with fans accusing her of using a wig to promote her new products, which doesn’t give consumers true insight into how they work on natural as opposed to synthetic.

On Sunday, the singer was seen in New York City, proudly showcasing her naturally short curls. Rihanna navigated through a sea of photographers and admirers, dressed in a vintage John Galliano mink fur coat from 1998, paired with black high-waisted trousers and clear strappy heels. Her look was completed with dark sunglasses and a Louis Vuitton purse.

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Rihanna’s Hairstyle May Be A Response To Backlash

Rihanna’s choice to wear her hair naturally on this outing appeared to be a strategic move, Us Weekly notes. Just a week earlier, she had faced backlash for donning a wig while promoting her latest business venture, Fenty Hair.

In an Instagram post made last week, RiRi shared her enthusiasm for launching Fenty Hair. She posed in a trench coat and a short blonde wig, captioning the post, “You know how much switching my hair up matters to me.”

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She continued. “I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

Some fans quickly voiced their disappointment over Rihanna’s lack of transparency regarding her natural hair. One social media user questioned, “How are you promoting a hair line with a wig on?” Another remarked, “So yall putting yall hair in Rihanna hands. …. Make her show yall what the products have done for her first lol.”

Rihanna’s Fenty Hair Is Launching This Month

Fenty Hair, a new addition to the Fenty Beauty brand, is set to launch on June 13. Rihanna announced on Instagram that this line will feature a range or products specifically designed to help strengthen and repair hair of all types. However, she’s yet to disclose the exact products that will be included in the launch.

Rihanna’s successful beauty and fashion line shave not only made her into a household name, apart from her music, but have helped her reach billionaire status.

While Rihanna continues to expand her business empire, fans still question when the singer will release new music, which appears to have bene on the backburner since she became a mom twice over with her partner ASAP Rocky in recent years.

In May, Rihanna admitted she was working on new music, but would only release when the time felt right. So, it seems like fans are going to have to sit tight and enjoy RiRi’s other projects.